别具一格的网站评论_网页设计教程

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Welcome to Old America, famous for its great events, innumerable opportunities and of course the old but surprisingly stylish and strong Lee jeans. We say jeans but think Lee; say Lee, and subconsciously think jeans. And of course our thoughts about the jeans are inextricably linked to the era which spawned them. So naturally the entire site is impeccably done in the style of American Retro – soft pastel tones, styled photography and illustrations. Every detail in the design reminds one of the old ragged jeans. Bearing all of this in mind separately, I will start my review of the site by listing its advantages and disadvantages.

美国历史上曾经发生过很多大事件，也曾经出现了很多震动世界的发明，这篇文章介绍产生于美国、享誉世界的牛仔品牌：Lee jeans。我们说到牛仔，就会想到Lee；说道Lee，潜意识里会想到牛仔。当然，我们会自然联想到出售Lee牛仔服装的商店、网站。Lee网站完全根据美国风格设计，包括柔和的语调、有特色的照片以及说明，每一个细节都使人联想到Lee牛仔。下面根据网站特点，我会逐步介绍其优点与缺点。

I'm not a monster, though I work at (you know where), and that's why I'll start with what I like about this site:

尽管我对网站设计有点研究，但并不是权威专家，所以我从网站的优点开始谈起。

Cohesiveness of design - the entire site is done in one style, from the font to the illustrations

设计的连贯性——从字体到说明，网站保持一种风格。
Branding - the site calls to mind subconscious associations and other connections with images of the brand itself

品牌——网站的所有内容，都可以使人想起Lee品牌。
Consistency of look and feel - practically all of the sites in the Lee family have their own unique design but at the same time give the same atmosphere of reliability and quality, which are the main features of the brand

外观的一致性——所有网站（Lee family）设计各具特色，但都可以给人可靠感、信赖感。所有品牌都应该具有这种特征。
Clarity of purpose - the site demonstrates clear cut delineation of ages and sizes bearing in mind the target audience, on whom it is oriented.

明确的目的——网站针对不同年龄段、不同爱好的消费者，设计了不同的内容。
It's good to be a kind boy, but to be an honest boy is even better. Though the site has been declared the site of the month, it does have some faults. Well, there's no pretty way to say it. Here's what I dislike about the site:

善良很可贵，但老实更重要。尽管网站目的明确，但也有许多设计缺点。当然，并没有十全十美的网站设计，下面介绍一下网站的几个缺点：

Open links - It was a big surprise for me to discover that Lee brand has 10 other sites, which are dedicated to various small tasks, like www.leelocator.com which serves to detect the local stores of the company. These sites and some others, by the way, regularly appears in the left bar though they are not identified in any way and looks like all the other inner links. I think that notifying users before they will leave the site would be a good idea. Check the four links in the “Browse Lee Products” section, all of them leads to the four different sites.

过多的链接——我很惊异地发现，Lee还有另外10家网站，各个网站的任务都不同，例如，www.leelocator.com方便用户寻找公司本地商店。这些网站一般会出现在网页左边的菜单栏四周，尽管它们看起来更像是内部链接 。在Browse Lee Products板块，你可以看到这四个链接，用户可以通过链接进入四个不同的网站。

Errors - Clicking on the banner Win Ultimate Jeans, I encountered a mistake: “Registration Form Error. The registration form hyperlink has invalid parameters. Please make sure that a valid site name and campaign name have been specified.”

错误——点击横幅Win Ultimate Jeans以后，你会发现一个错误：登记表格出错。登记表格链接出现无效参量，确保使用有效网站名以及活动名。

Mysterious Sounding Menu Items - It took me a long time to decide if it's worth it to click on the menu item “The Scoop,” as it's almost impossible to guess where I will find myself after clicking on it. Then, recalling that I was writing an review, I clicked. Camel Trophies' routes sometimes seem to be less surprising. But I'm not about my life, so let's get back to the site: online games and other entertaining information was hidden under “The Scoop” - this was a little bit scary, a little bit tempting and a very confusing link. It's not an easy task to name sections of the site especially when the desire to be original is stronger than the need to be easy-to-understand. Confusing section names can spoil all the work done; this is the case when the only word is of great value in all senses. By the way, on the main menu sections “Juniors,” “Boys,” and “Girls” no special inviting banners can be found, though I really doubt that such kind of stuff is of no value to increase the loyalty of young customers any more.

神秘的菜单选项——我花费了很长时间确定是否点击“The Scoop”菜单，因为我不清楚点击之后出现什么内容，但想到我要写评论，我点击了这个菜单。点击之后，虽然没有太多惊奇，但我感到迷惑，所有在线游戏以及娱乐信息都出现在此项菜单中。他们可以运用其它菜单，呈现这些内容，那样还更便于网站用户理解菜单。令人迷惑的菜单名称毁掉了整个网站，这可以说明一个单词可以具备很大的价值。同时在“Juniors” 、“Boys”、 “Girls”菜单中，内容缺乏吸引力，我真的怀疑这些内容是否可以增加青少年消费者对Lee牛仔的忠诚度。

Cookie Woes - Be careful on entering the site; if you choose “Enter US Version of Lee Website” it will take you lots of time and efforts if you would like to visit either the European or the Asian version of the site after visiting the American one. The cookie will fight to the utmost not to show you the splash page where you can choose which version to visit. Even typing www.leejeans.com in the address bar of your browser won't help. Since cookies can't be compared to humans, they were deleted and I got the European version of the site www.lee.be … Maybe it was not a good idea to kill cookies? Check it yourself.

Cookie的悲哀——在点击“进入Lee网站”之后，假如首先浏览美国网站，那么进入欧洲或者亚洲网站时，会出现一些麻烦。Cookie会阻止进入页面的呈现，这样你就不能选择其它版本，即使在地址栏中键入www.leejeans.com，浏览器也没有反应。Cookies与人类不同，我们可以删除它，进入欧洲网站。或许这也不是好办法，你自己考虑一下。

（美国）

（欧洲）

（亚洲）

Regional sites are not the objects of this review, though I would like to note that the sites were developed with different design, navigation and usability approaches. I'm far away from realizing what the purpose of it was but I can admit that the task for site development was given by different (regional) offices to different contractors without developing and using as well the only web design policy before.

地域性网站并不是这篇文章需要介绍的内容，尽管我想要强调，地域性网站开发需要运用不同的设计、导航，可用性也不相同。尽管我还没有清楚这样做的目的，但我可以确定不同的设计者或者设计公司，会应用不同的设计方法。

The American version of the site has numerous advantages from a design point of view, using attributes of styles and portrayals of distinctive atmospheres associated with the brand.

从设计角度来说，网站的美国版本具有的优点更多。这个网站的特征、形式以及外观与此品牌联系密切。

From the point of view of e-commerce – the site has very many disadvantages and cannot be considered well-optimized or sales promotion oriented. Taking into consideration the massive assortment and international status of the brand, as well as the foundation of my experience exploring other sites, I can pronounce the verdict that this site was done to promote offline marketing efforts of the company.

从电子网站的角度来说，这个网站具有太多缺点，并没有很好地发挥促销作用。考虑到分类多、品牌知名度高，以及我研究网站的经验，我敢断定，网站更有利于实体商店销售，而不是网站销售。

However, the site has vast untapped potential to be converted into an online sales generation machine.

我相信，利用网站进行网上销售的潜力很大。

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